Qualities of a Successful Mobile App

March 21, 2020

We’ve been building mobile apps since their inception. After decades of experience, we have seen a thing or two. We know what it takes to build a great mobile app and make it flourish. With that in mind, below are a few insights into the qualities of a successful mobile app.

A Great User Interface

Human nature is all about first impressions. We make an initial judgement within the first few seconds of engagement. It’s unfortunate, but true. With so much at stake in such a highly competitive market, those first few moments are critical to a mobile app success. That’s where a great user interface design comes in. The way your mobile app development looks and feels will either make or break you. Firstly, the app should behave as expected i.e. if something is entered incorrectly an error message should appear in a clear and friendly manor. Secondly, winning apps take full consideration of limited screen space. The UI needs to be uncluttered, clean, and minimalistic. If an element doesn’t add value, scrap it. Focus on the primary tasks. Streamline their functionality and navigation. Follow logical paths. It really isn’t rocket science. Follow the less is more mentality.

Good Performance

Have you ever tried to use an outdated device that takes what seems like centuries to load? I think we have all experienced that agony a time or two and never wish to again. There is nothing worse than poor performance. Users today expect lightning fast speeds and not a second slower. High expectations mean mobile app performance is critical. If your app is slow, freezes, or shuts down you’ve got a problem. Your app needs to load in couple of seconds or less. Period. Winning apps are high performing and reliable. Consistency is key.

Great Support

Not every mobile user is technically inclined. True, most of today’s mobile users are highly intuitive, and a good user interface should behave as expected, but sometimes users might need a little help. Maybe they have a question about features or need assistance with mobile app download. For this, great support documentation is important. A comprehensive FAQ can help with a lot of questions and is extremely helpful. Every app should have a thorough web presence with everything a user might need when it comes to app support.

Adapt to Needs

Along the same lines as great customer service, winning mobile apps listen. They take into account user feedback and iterate with new features and functionality desired by end users. They consistently work to optimize the user experience with new updates. Your mobile app should never stagnate, but live in a constant state of flux, evolving over time. It’s not enough to simply build and close the books. Users have a short attention span and are demanding. They want the best features and improved functionality and they want it now. To keep users engaged you’ve got to be in it for the long haul and develop over time. These are the qualities of a successful mobile app.

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