United Way Shortfall Charity Web App



Engaging web application to bring greater awareness of struggling families throughout San Diego County.


  • UX Design
  • Brand Identity
  • Front-End
  • Back-End
  • Interactive Prototypes

Enticing Public Awareness

ShortFall is an innovative web based platform to engage users with real world scenarios facing those struggling to make ends meet.

Users are met with various challenges including low income, high child care costs, medical expenses, grocery bills, and other decisions that involve various consequences along the way. Every decision effects the next and overall financial status over a 30 day period.



  • Provide a visually rich interface that will keep users playing.
  • Implement responsive web design to ensure optimal quality across all mobile devices.
  • Enable social media integration to allow users to share ShortFall content with their networks.
  • Provide secure mobile and web payment options for user donations.
  • Implement push messaging to send notifications to mobile apps.

ShortFall is a creative tool designed to show users what a challenge it is to satisfy the most basic needs as a low income family. Not only is the application fun to play but is intended to bring greater awareness to the difficulties of families experiencing economic hardship.



We can't wait to hear all your ideas!