Being multi-channel is one of the key features in today’s modern digital environment. Creating and maintaining an effective presence in those channels that offer direct contact and reach potential consumers becomes a critical challenge. Thus, it is important to plan for the potential channels to have unique brand recognition among your competitors. 

Mobile apps are one of those important channels that need to be addressed effectively and efficiently to focus on a targeted audience. Approximately 3.5 billion people use mobile phones worldwide, checking their phones about 100-150 times daily, which is insane. With such a high usage rate, your business can always present your services to your audiences with your own native mobile app.

There is a huge misconception that only large-scale businesses should invest in mobile apps, and if you are among those thinkers, this post will hopefully make you reconsider it. Nowadays, small to medium-sized businesses are shifting towards having their own mobile-friendly platforms.

If you’re still unsure about whether you should invest in building your own mobile apps or not, then read ahead and explore the top five reasons why your business needs a mobile app:

Increased visibility in front of your clients

A recent survey suggests that on average, a user spends approx. 2.55 hours on their smartphones daily. In fact, most users spend time switching between apps that suit their needs, let it be social or professional. Thus, having your own mobile app can give you an extra edge to showcase your services to your users on a direct basis. Your business can establish long-term relationships with your audience no matter where they are in the world. You can always stay connected. Furthermore, your customer won’t have to manually search for your website URL to gain access to your services or new offers, etc., because they’ll already have your native app installed on their smartphones.

Increased Sales

Your mobile app can help in boosting your sales. The results can be quite astounding based on your customer base and audience retention rate. You can notify users about new promotions, offers, features updates, and much more through push notifications. Another important aspect to look at is that your business can also send personalized messages based on user activity and interaction with the app. 

If you have an eCommerce business, you can offer simplified shopping solutions to the customers on your mobile app by providing multiple payment options. You can also reward your loyal customers through loyal customer memberships or point systems. All of these actions can help your business increase sales collectively.

Competitive Edge 

It’s not like all your competitors will have a mobile app for a small to medium-sized business. For example, if you provide services in digital marketing and search for “digital marketing app,” you may find the results on a broader level. Still, you will not find any prominent number of app results within your locality or city. 

So, localization is the key. You can have a huge competitive edge over your competitors if you invest in your own native mobile app. 

Marketing and Communication

Launching an app is a direct marketing tool and works as an effective communication channel where you can directly pitch and communicate with your customers based on your services. As a business, you can always send out important updates on a mobile app about your recently published content, news offers, or more. 

A series of poll questions, a short survey, direct feedback, and ratings can be gathered from users through the mobile app without redirecting them anywhere else. 

Nurture Customer Loyalty 

Another significant reason to have a mobile app is to build and sustain long-lasting customer loyalty. With all the other information around, such as digital ads, website banners, billboards, flyers, and magazine ads, businesses slowly lose their direct influence on customers because of the massive number of commercials and ads popping up everywhere. 

Thus, it is important to have one’s own mobile app to make a true and more direct connection with customers. Furthermore, it can work as an exceptional tool that could help you stay close to the customers. 

With all of this being said, to attract customers to install your mobile app, you need to have a well-designed, fully functional app. Thus, if you are looking to have your own mobile app development for your business, please contact us. We’d be happy to help you get started.

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Resource Management is the effective deployment of employees across the organization whenever and wherever they are needed. In the parallel universe, a normal world free of Covid-19, it was easy for organizations to manage their in-house resources, not just human resources but also finances, equipment, data, information, etc., with manual processes or pre-made resource management software.

Pandemic and Organizations

However, with the current pandemic intervention, organizations were forced to close down their businesses and work from home. And unfortunately, most organizations weren’t ready for it considering they didn’t have any remote resource management software or their own online platforms to connect, collaborate, and track business activities.

To say the least, a resource is the most crucial part of any business. If you don’t have a plan in hand, unfortunately, your business will suffer enormously. This is why, even after almost a year in the pandemic, most organizations haven’t thought of acquiring a customized remote resource management software. However, now it has become necessary to adapt to these changes and invest in rock-solid resource management software.

Managing resources across the globe while sitting at home isn’t an easy task, yet it is one of the most important management activities managed by project managers. Even the most skilled managers are struggling with managing projects and resources in this pandemic because of several causes, such as:

  1. Inappropriate Capacity Planning – Most organizations don’t know how many resources would be needed to complete projects in their given timelines because they can’t simply calculate the project baseline manually.
  2. Unrealistic Project Completion Schedules – To get the project, deciding managers commit to unrealistic project completion schedules. And with inadequate planning, such as resources constraints including time, funds, available resources, etc., are not considered.
  3. Incompetent Transition of Resources Across Projects – It is important to see schedules of the resources on how many projects they are working on, how much current capacity they have to take on any other projects, or be allocated on a shared one. Unfortunately, most project managers feel clueless about resource tracking and allocations because of the absence of automated resource management software.

Importance of Remote Resource Management in Pandemic

The ongoing pandemic situation has added to it, and managers are facing issues that are much more complexed. As we know, the whole world has been brought to a standstill situation, and with the intrusion of the second wave, it seems like Covid-19 is not going away soon. Thus, considering the situation, it has become crucially important for businesses to adapt to new work changes. Furthermore, it is better to invest in customized software instead of relying on third-party software that may not work out in the longer term and may require expensive customizations frequently. As the current situation suggests, work from home will be the new normal for the future. Thus, preparing for it would be the smart choice to make as soon as you can.

The quick transition of working from home is in the process, and many organizations have moved to work from home permanently. The growing number of employees working from home has made it necessary for organizations to have their own dedicated remote resource management software. With having your own customized resource management application, you can plan, allocate, and utilize resources such as people, online facilities, equipment, payrolls, and other important assets, optimally.

With your own customized resource management software, project managers can keep track of all activities under one roof without worrying about missing any important details. They can decide what resources will be working on which projects based on their availability to bring the optimum results.

To wrap it up in simple points, a customized remote resource management software should be able to provide the following features, but not limited to:

  • Tracking and allocation of resources in a controlled environment
  • Data Management
  • Payroll and other finances
  • Time and attendance records
  • Tracking of ongoing projects and roles/employees assigned to each
  • Optimization of resource utilization
  • Flexible with a user-friendly interface
  • Leave Management

Plus, a personalized software that offers customizable templates, reports, and graphics is the one to go with. With such supplementary features, organizations can always visually demonstrate the gap between resource availability, planned work, and overall project timelines.

So, if you are a business that still hasn’t thought about the long-term reliable resource management solution, then now is the time. If you need any assistance in understanding the resource management software or planning to have your own, please feel free to contact us. We’d be happy to offer personalized solutions for your business.

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In today’s rapidly evolving technological world, web development standards and trends sometimes change faster than they can be implemented. And for this varied purpose, web developers must stay a step ahead of the game. That is why, to keep up with the ever-evolving web trends, our web development team always stays vigilant and well-prepared to create fully functional futuristic web apps for the clients.

The future of web development is based on a blend of digital and ordinary concepts like never before. After discussing the possibilities with our fellow designers and developers in the community, we have gathered some noteworthy web development trends for 2021. Let us explore the future that this sphere holds for us.

Advanced Animations

Animation has always been an integral part of the design industry. However, the use of advanced animations, including interaction design in web development, has increased year after year. From micro-interactions to particle backgrounds, we have witnessed it all. The web animations in 2021 are expected to be more complex yet exciting in terms of dividing the page elements into the foreground and background interfaces, creating interactive design experiences, incorporating floating typography, or crafting a unique 3D parallax effect.

The purpose of interactive animations is to create a brand message that is supported by interactive design features. Since the future is all about engagement, it is important to have the right set of animations that can really spice up your website design and subsequently improve user interactions.

Furthermore, the merger of foreground and background elements in websites will also benefit user engagement; by transmuting the web pages into somewhat closer to a theatre stage, where everything looks up-close and appealing to the eyes. The overall placement and functionality leave a memorizing experience where users are drawn into the resounding performance of different animations working together to present a greater view.

This is something that you can always integrate into your future web apps to stand out and because, by the end of the day, the intent is to hold the users’ attention by presenting your brand’s message the right way.

AI Dev – Artificial Intelligence Development

We know artificial intelligence has been making its way for the past many years, but now it has evolved into a mastermind. Mimicking human interactions and actions by learning them through technology is remarkable. Integrating artificial intelligence in the development of web apps is something crucial for its sustainability in the future. Having a chatbot installed in your web apps can give you leverage over your competitors. You can enhance the user experience by improving web functionality based on data received through chatbots.

Businesses can literally boost their presence by involving AI. From enhancing user experiences using chatbots to creating self-learning algorithms for coding. The possibilities are unlimited. Your business can always stay a step ahead by having web apps that are supported by Ai features.

Having AI chatbots and virtual assistant apps would be the next big hit in 2021 for businesses.

Comfortable Color Schemes

Having comfortable color schemes is the need for today’s web world. With the increase in digital space use, most people spend time in front of screens, scrolling web pages, social platforms, blogs and news websites, etc. Thus, it is not surprising to see that users face eye strain by constantly staring at the web screens for a longer period.

Being a responsible team of web designers, we have been taking this into consideration while preparing for our clients’ websites. The year 2021 is all about creating a concerned and comfortable web experience for users by ensuring that all elements are placed in the right composition, by using color schemes on the lighter side that does not leave an unpleasant experience.

With the introduction of a dark theme this year, in 2021, web designers will be more focused on thinking outside the two extremes – light and dark mode by creating a middle ground to create websites with subtle and cool colors.


Website Design and Development for a Cause

In 2020 the internet has become a refuge for both brands and users (in need). With Covid-19, everything has changed. The patterns in which industries used to operate have been affected. Thus, over the past few months, brands were required to develop sustainable platforms and actionable plans for user engagement and sustainability.

We have seen the internet becoming the top hub for online-conferences, social gatherings, meetings, classes, and whatnot. This pushed the web designers to develop innovative, meaningful, and easy-to-navigate designs considering the audiences who weren’t dependent on online platforms before. And this was just the start. In 2021 we are looking to have websites with impactful designs and functionality that highly resonate with the changing social and environmental issues.

Final Words

In 2021, we plan to continue by providing value-added services to businesses and helping the world through these unfortunate troubled times. If you are looking to revamp your web app, need a new website, or a customized software for management, then feel free to get in touch. Our team at Odyssey Computing would be happy to assist.

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Seeking software development services can be a complicated process since there are so many hiring options. It is critical to sit down and think about what you and your company needs to make the right decision. Depending on what you want, you could end up running over budget and still not having your software project completed if you don’t choose correctly.

Why the Process Is So Difficult

There are four important considerations for finding the right software development company, so you have to understand the entire process before you can get started. Each option has various pros and cons, which makes it quite difficult to choose correctly. This is especially true if you are not experienced in software development.

A software development team is often more effective than performing the work yourself. It is usually easier to hire software developers in your area, but it might cost more, depending on your location.

Considering Hiring a Software Development Company

  1. Hire Local – The first option you are going to have is to hire a local company to perform software development for you. Your software development process will go a lot more smoothly if you are at least located in the same time zone. The main benefit is you will be able to reach them more easily. You never really know who is working on your team. Overseas companies may hire unexperienced developers to meet demand. Hiring a local development firm who can meet for regular updates as to development progress and feedback is priceless.
  2. Offshore Everything – This option involves hiring out everything to a company from another country. It involves having others hire software developers for you, which can be a problem in some instances. The major problem is you won’t have total control over the finished product, and there might be issues with the time zone and communication.
  3. Move to an Area Nearby – The next option is to move your business to a cheaper area nearby. That means hiring software development services that cost less, but instead of moving all the way across the world you stay closer to home.
  4. Hybrid of the Two – Finally, you have the option of keeping management at your office while outsourcing the actual software engineering portion of the project. This allows you to keep cost-saving benefits while having managers who understand your needs and work in your time zone.

Creating a Project Plan and Scope

The next step is to create your plan and scope for the project. The process involves going through every aspect of the software development lifecycle and figuring out what you need to do to achieve your goal in those things. You will also have to choose the way you will manage the software project. For example, many Silicon Valley companies now prefer to perform Agile software development instead of Waterfall.

Getting In Touch with the Company

The first step is to create a list of companies that could potentially be a good fit for your project. You can reach them by going on social media websites like LinkedIn. You can then search for their names and look at their website and contact information. Once you’ve done that and made a list, it is time for you to analyze your options and make the choice that works for your project.

Negotiating with the Company

After you have chosen from the software development services available, it is time for you to start negotiations. That involves giving the company detailed information about your project and a timeframe. Once that has been done, you can go through the normal contracting process and get started.

If you’re interested in hiring a local San Diego software development company, don’t hesitate to contact Odyssey Computing today!

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We’ve been building mobile apps since their inception. After decades of experience, we have seen a thing or two. We know what it takes to build a great mobile app and make it flourish. With that in mind, below are a few insights into the qualities of a successful mobile app.

A Great User Interface

Human nature is all about first impressions. We make an initial judgement within the first few seconds of engagement. It’s unfortunate, but true. With so much at stake in such a highly competitive market, those first few moments are critical to a mobile app success. That’s where a great user interface design comes in. The way your mobile app development looks and feels will either make or break you. Firstly, the app should behave as expected i.e. if something is entered incorrectly an error message should appear in a clear and friendly manor. Secondly, winning apps take full consideration of limited screen space. The UI needs to be uncluttered, clean, and minimalistic. If an element doesn’t add value, scrap it. Focus on the primary tasks. Streamline their functionality and navigation. Follow logical paths. It really isn’t rocket science. Follow the less is more mentality.

Good Performance

Have you ever tried to use an outdated device that takes what seems like centuries to load? I think we have all experienced that agony a time or two and never wish to again. There is nothing worse than poor performance. Users today expect lightning fast speeds and not a second slower. High expectations mean mobile app performance is critical. If your app is slow, freezes, or shuts down you’ve got a problem. Your app needs to load in couple of seconds or less. Period. Winning apps are high performing and reliable. Consistency is key.

Great Support

Not every mobile user is technically inclined. True, most of today’s mobile users are highly intuitive, and a good user interface should behave as expected, but sometimes users might need a little help. Maybe they have a question about features or need assistance with mobile app download. For this, great support documentation is important. A comprehensive FAQ can help with a lot of questions and is extremely helpful. Every app should have a thorough web presence with everything a user might need when it comes to app support.

Adapt to Needs

Along the same lines as great customer service, winning mobile apps listen. They take into account user feedback and iterate with new features and functionality desired by end users. They consistently work to optimize the user experience with new updates. Your mobile app should never stagnate, but live in a constant state of flux, evolving over time. It’s not enough to simply build and close the books. Users have a short attention span and are demanding. They want the best features and improved functionality and they want it now. To keep users engaged you’ve got to be in it for the long haul and develop over time. These are the qualities of a successful mobile app.

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